All posts by sumitjohri

Apple Ditching the Headphone Jack in iPhone 7

Apple_EarPods

Apple plans to lose the beloved headphone jack for the new iPhone 7. The alleged move, all but confirmed by Cupertino itself, has become a hot topic and a contentious one as consumers now seek to understand whether their previous investments in quality headphones are now redundant.

As Gordon Kelly here on Forbes reports, “Of course in abandoning something so beloved as the 3.5mm headphone jack (part of a standard which has been around since 1878 – yes really, 1878!), Apple has to offer enough bait for the switch – especially given the iPhone is its most important product line.”

While it’s fair to assume that the new iPhone 7 will be bundled with standard EarPods with a Lightning connector, for the majority of users they will now be forced to either buy a different pair of higher end headphones or go with Bluetooth. It also ties in with the current push by Apple and associated OEMs like Beats, Philips and JBL going to market with Lightning enabled cans which will support higher resolution audio, something Apple is looking to implement with its Music streaming service.

But this is not just about music or consumer lock in. This is a revenue generator for Apple. Consider the worldwide sales figures for headphones in 2015 as an example.

Number of Headphones Sold 2015

The above statistics show the global unit sales of headphones/headsets from 2010 to 2015. In 2015, 290.9 million units of headphones & headsets were sold worldwide. Even a small percentage of those sales will equate to an OEM offering a pair of headphones with a Lightning connector, or an adaptor.

In Sept 2015, Apple announced that it had sold more than 13 million units of the iPhone 6S and iPhone 6S Plus in their first weekend on the market. If the iPhone 7 tracks to sell the same, you can assume that a large percentage of buyers will also look to purchase better headphones with a Lightning connector.

Article courtesy Forbes

Taylor Swift – Out of the Woods

Looking at it now, it all seems so simple
We were lying on your couch, I remember
You took a Polaroid of us
Then discovered (then discovered)
The rest of the world was black and white
But we were in screaming color
And I remember thinking

Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods?
Are we in the clear yet?
Are we in the clear yet?
Are we in the clear yet?
In the clear yet, good.
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods?
Are we in the clear yet?
Are we in the clear yet?
Are we in the clear yet?
In the clear yet, good.
Are we out of the woods?
Looking at it now, last December
We were built to fall apart, then fall back together
Your necklace hanging from my neck,
The night we couldn’t quite forget
When we decided (We decided)
To move the furniture so we could dance
Baby, like we stood a chance
Two paper airplanes flying, flying, flying
And I remember thinking

Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods?
Are we in the clear yet?
Are we in the clear yet?
Are we in the clear yet?
In the clear yet, good
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods?
Are we in the clear yet?
Are we in the clear yet?
Are we in the clear yet?
In the clear yet, good

Are we out of the woods?

Remember when you hit the brakes too soon
Twenty stitches in a hospital room
When you started crying
Baby, I did too
But when the sun came up
I was looking at you
Remember when we couldn’t take the heat
I walked out, I said, I’m setting you free
But the monsters turned out to be just trees
When the sun came up
You were looking at me

You were looking at me
Oh!
You were looking at me.
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods? (I remember)
Are we in the clear yet?
Are we in the clear yet?
Are we in the clear yet?
Are we in the clear yet? (Oh, I remember)

Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods?
Are we in the clear yet?
Are we in the clear yet?
Are we in the clear yet?
In the clear yet, good
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods?
Are we in the clear yet?
Are we in the clear yet?
Are we in the clear yet?
In the clear yet, good
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods?
Are we in the clear yet?
Are we in the clear yet?
Are we in the clear yet?
In the clear yet, good
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods yet?
Are we out of the woods?
Are we in the clear yet?
Are we in the clear yet?
Are we in the clear yet?
In the clear yet, good